Company Description

Company Description

Informa Tech, part of the FTSE100 Informa Group, is a market-leading provider of B2B Information Services to the world’s Information & Communication Technology (ICT) community.

At Informa Tech our aim is to inspire the global technology community to build a better world by informing, educating and connecting them through world-class research, training, events, and media.

We believe that technological innovation is key to driving positive change in our society. We believe that digital inclusion underpins progress. And we believe that diversity in tech is central to a thriving industry. We are building a brand that inspires all our audiences to reach their full potential by celebrating our achievements, our diversity, our ideas and how we help the communities we serve, together.

Job Description

Based within the Service Provider pillar at Informa Tech, we are looking for an experienced Events Marketing Manager to join our events marketing team. The Marketing Manager is responsible for the end-to-end management of their portfolio of events. From managing the event set up to executing an integrated marketing campaign and delivering a successful event on-site, the role enables to own, nurture and grow their events. The role will focus on the Service Provider/ Telecommunications Industry.

Job Summary:

• Build relevant event marketing strategies to deliver key business objectives and audience goals, with a focus on growth, while understanding the target audience and their behaviours
• Plan and execute integrated marketing campaigns and tactical plans for portfolio of events that delivers paid delegates and free attendees, and adjusting plans based on real-time campaign performance
• Build a content strategy and plan for each event to engage, nurture and convert audiences
• Work closely with central teams to set up the event on various CRM systems, platforms and portals
• Analysing data and spotting gaps in go-to-market strategies and plans
• Data segmentation and understanding of the audience and the market to connect our brands with key messaging to target audiences and clients
• Manage the event websites ensuring the content is up to date and using best practices for SEO and UX/UI
• Use a mix of marketing channels to deliver on objectives and targets of the event
• Analysis and insights reporting from marketing metrics to track ROI
• Provide detailed weekly reporting for stakeholders on event registrations and campaign performance
• Adopt a test and learn approach to understand which channels are performing and optimising marketing plans
• Source and manage media partners and associations to ensure they are maximizing our events marketing to their audiences
• Manage event marketing budgets
• Build good working relationships with key stakeholders: Sales, Production, Operations, Content, Telesales, Eloqua and Data and VIP teams
• Work with internal and external digital agencies to launch and optimise PPC and SEM campaigns
• Develop a good understanding of all key systems, ensure best practices, continuous improvements, and driving efficiencies
• Defines new and innovative ways to improve campaign, processes and ways of working and champions best practice and innovations.  
• Maximises usage and adherence to Informa systems and processes, adopting a best practice and facilitating developments in line with internal and external requirements.
• Support the Senior Marketing Manager to build the overall events strategy and a high performance team

Qualifications

• Ideally at least 3-years working prior campaign experience, forming and executing a strategy and tactical plans that raises awareness, generates interest, engagement and solicits action with hands-on experience of the key digital marketing channels
• Prior audience marketing experience and ability to understand the target audiences, brand propositions and key messages
• Experience with using marketing automation and CRM platforms. Eloqua desirable.
• Experience in working with data platforms and segmentation strategies
• Content Marketing experience
• Digital marketing experience – SEO, Google Analytics and paid search
• Experience with CMS platforms and website development
• Strong copywriting and editing skills
• Strong verbal and written communication skills
• Team player that can work collaboratively with all stakeholders
• Analytical & problem-solving capability
• Ability to work under pressure and deliver to timescales
• Proven ability to use initiative when required and go ‘above and beyond’ in order to deliver event attendee targets
• Self-starter approach to work, with strong attention to detail
• Can-do attitude to deliver results.

Additional Information

What we can offer you:

• 25 days annual leave plus bank holidays, 4 days for volunteering and a day off for your Birthday!   
• A balanced working model - with the time that is spent in our London hub, complete with an onsite gym, a café, and a spacious 19th-floor social area.
• Life assurance Life assurance
• Pension match and a range of other entirely flexible benefits to suit your needs 
• Share-Match options - become a shareholder
• An opportunity to interact with a variety of innovative technology leaders
• Exposure to cross-functional departments and the opportunity to influence overall marketing campaigns
• Training and support on marketing platforms and best practice
• Great products, including world-class events in inspiring destinations – London, Austin, Amsterdam, Dubai and New York!

We know that sometimes the 'perfect candidate' doesn't exist, and that people can be put off applying for a job if they don't fit all the requirements. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, colour, ancestry, national origin, religion, or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, citizenship, or other  protected characteristics under local law