Brand Manager (Pure Instant), UA at JACOBS DOUWE EGBERTS
Kyiv, Ukraine
Job Descrption
Company Description
JDE Peet’s is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet's, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
Lead the development of a marketing Pure Instant strategy in Ukraine
Ownership and management of P&L in Ukraine
Development and management of portfolio
Develop and implement brand marketing plan to achieve short-term and long-term sales goals, financial KPIs, as well as market share goals
Develop a plan of the launch of new products in the markets
Lead NPD launch in Ukraine (cooperation with global and local R&D; alignment with all stakeholders)
Prepare presentations for Sales team, Leadership team
Prepare monthly reports and presentations on brand representation in the market, financial performance (P&L), regular analyses of business processes
Work with advertising agencies to promote brands (adaptation/creation of communication materials, development of packaging designs, BTL and ATL projects)
Develop and approve packaging designs
Track activity of competitors
Work with documents (costs, accruals, etc)
Qualifications
Higher education in Economics, Marketing
Proven track record in marketing at least 2+ years on BM position level demonstrating success in P&L management with a strong focus on best-in-class execution
Advanced FMCG Brand Management in top marketing organization
Advanced English (speaking and writing) and Native Ukrainian
Proactivity, ability to work efficiently in an area of high independence, multitasking, deadlines
Developed leadership competencies and focus on results
Analytical mindset, attention to detail
Excellent knowledge of MS Excel (work with complex formulas and macros)
High level of stress resistance
Good communication and presentation skills
Additional Information
Competitive salary and comfortable working conditions (hybrid format)
Compensations & benefits (including insurance programs and meal allowance)
Rewards & recognition program, learning and development in multicultural environment
Democratic corporate culture and open management team
Opportunity to become expert in coffee&tea
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