Senior Marketing Executive

Sharjah, United Arab Emirates

The Senior Marketing Executive will drive impactful marketing strategies through collaborative efforts, analyzing their efficacy in meeting business objectives. Stay updated on market trends, industry shifts, and competitive landscape to shape and implement dynamic marketing, branding, and advertising campaigns. Act as a bridge between creativity and sales teams, ensuring cohesive execution of initiatives for maximum impact.

Key Accountabilities

• Coordinate the development and execution of strategic marketing initiatives and campaigns, overseeing the entire process from conception to implementation, including the creation and production of marketing materials across print and digital platforms.
• Craft compelling content and narratives tailored for diverse internal and external channels to engage target audiences effectively.
• Analyze media trends and contribute to the exploration and implementation of innovative media strategies.
• Manage logistical aspects of events, sponsorships, and festivals, ensuring seamless execution from venue organization to material procurement, scheduling, attendee management, and database upkeep.
• Generate comprehensive reports and metrics to assess the effectiveness and success of marketing programs and strategies.
• Maintain a repository of promotional materials for various events and exhibitions, collaborating with graphic designers and sales coordinators for timely preparation and deployment.
• Cultivate and maintain relationships with external vendors, agencies, and partners to leverage additional expertise and resources for campaign execution.
• Stay abreast of emerging technologies and tools in marketing automation, data analytics, and personalization to enhance campaign effectiveness and efficiency.
• Facilitate the production and efficient distribution of marketing collateral, including leaflets, posters, flyers, newsletters, and e-newsletters, to maximize outreach and impact.

Profile

• Minimum of 4 years of hands-on experience in marketing roles.
• A Bachelor's degree in Marketing or a related field, demonstrating a solid foundation in marketing principles.
• Proficiency in English. Fluency in Arabic is considered advantageous.
• Familiarity with web analytics tools, enabling insightful data-driven decision-making.
• Proven capability to conceptualize, implement, and oversee digital marketing campaigns across their entire lifecycle, showcasing a strong ability to translate ideas into action.

Competencies

• Strategic Thinking: Analyze market trends, identify opportunities, and develop aligned marketing plans.
• Communication Skills: Effectively convey ideas and strategies to teams and stakeholders.
• Creative Problem-Solving: Innovatively tackle marketing challenges and adapt to changes.
• Project Management: Manage multiple projects, prioritize tasks, and meet deadlines.
• Data Analysis: Interpret marketing data to optimize campaign performance.
• Collaboration: Work effectively with cross-functional teams to achieve goals.
• Adaptability: Flexibly respond to evolving business needs and market conditions.
• Leadership: Mentor team members and foster a culture of growth and learning.

Offer

BanoPuratos provides a dynamic, entrepreneurial environment that encourages our people to take initiatives and bring ideas that will contribute to the success of the company. Of course, BanoPuratos offers a competitive package but additionally, offers you a position that you can further develop and shape.