At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live a culture of inclusion, respect and trust that is strongly aligned with our values CARE, COURAGE, SIMPLICITY and TRUST. We embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

ROLE PURPOSE

Deliver the Brand, Shopper & Customer centric POSM in-store strategy that brings competitive advantage in on-shelf visibility and execution across Middle East and Northern Africa and achieve company business targets.

MAIN ACCOUNTABILITIES

Develop and execute the points of sale POSM strategy for NIVEA brands in the different sales channels/ retail environments.

Drive consistency in in-store execution by developing and supporting communication tools and processes in line with brand and categories strategic priorities and positive impact for business.

POSM Management

• Set standards and drive consistently of in store visibility on primary and secondary shelf, developing plans and guidance for responsible markets.
• Transform brand ideas and visuals into POSM and VAP solutions, driving the creation of compelling POSM and VAP growth drivers in-store.
• Lead preparation of the right POS materials within planned brand activities to win shoppers in different formats & sales channels. Drive regional agenda within VAP & POSM area.
• Work closely with cross-functional team and agencies to build best in class execution practices.
• Lead annual regional POSM Plan execution and evaluate efficiency across the region.
• Lead merchandising principles and planograms update for the primary and secondary shelf.

Managing sales fundamentals tools & materials delivery

• Develop content update of Sales field force and materials that drives sales capabilities and best in class execution.
• Coordinate job of the agencies to support digital field force communication tool.

REQUIRED COMPETENCIES

1. Executional Excellence

Experienced driving strategy within 4P Principles (Product, Placement, POSM, PROMO, Price)

• Have knowledge of Brand & Merchandizing guidelines.
• Contributes to development of global/ regional guidelines.
• Continuously challenges and improves each stage of the activation plan from strategy to execution.
• Leads POS strategy plans that deliver maximum, profitable impact of top initiatives.

Deliver compelling message at POS

• Ensures shopper behavior insights are reflected correctly in communication.

2. Operational Effectiveness

• Strong prioritization skills.
• Manages business risk and opportunities through clear priority setting.
• Collaborate effectively with internal, external partners and cross functional teams.
• Influences internal and external partners with the objective of keeping true to business KPIs.
• Instils collaboration and openness between cross-functional teams. Fosters and environment of growth.

3. Strong Project Management and New Process Reviews

• Develops and challenges standard operating procedures.
• Refines and adapts new ways of working and drives them through the business.

4. Driving actionable market insights & Visions

• Category and channel expertise.
• Product & portfolio knowledge.
• Consumer/ Shopper/ Customer understanding.

YOUR PROFILE

• At least 3 years relevant work experience in sales, trade marketing or category management.
• University Degree (Business Admin degree or similar)
• Passionate and driven commercial professional with up-to-date knowledge of cutting-edge marketing techniques.
• Good commercial and entrepreneurial outlook, with strong can-do attitude.
• Good level of analytical skills.
• Result driven and attentive to details.
• High collaboration & excellent communication skills - engage and influence multiple stakeholders.
• Knowledge and proven experience in using Best practices in marketing industry.
• Language: Advanced English skills

We embrace Diversity and Inclusion and are committed to providing equal opportunities to all of our applicants – regardless of race, gender, age, religion and beliefs, sexual orientation and gender identity, disability, cultural, ethnic or national origins. We would therefore kindly ask you to include only information and data in your documents which are relevant for the assessment of your application (e.g. curriculum vitae, salary expectations, relevant references and certificates) and encourage you to upload your CV without a picture.
 

Have a look at our benefits: What we offer – Our Benefits | Beiersdorf

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