Asahi UK (AUK), part of Asahi Europe & International Ltd, aims to enrich consumer experiences through innovation, high-quality service and an exceptional portfolio of premium beer, ale and cider brands including, Peroni Nastro Azzurro, Asahi Super Dry, Meantime, Fuller’s London Pride and Cornish Orchards. Our aim is to be the leading super premium beer business in the UK, through a brand mix that creates a compelling proposition. At AUK we operate as an end to end business unit responsible for sales, marketing, customer operations, production, supply chain and wholesale operations in the UK & Ireland. For further information, visit www.asahibeer.co.uk

Asahi Europe & International is a subsidiary of Asahi Group Holdings Ltd, a global beverage and food company listed on the Tokyo Stock Exchange, Japan. Employing > 12,000 people, Asahi Europe & International is the custodian for leading super premium lager brands Peroni Nastro Azzurro, Grolsch, Asahi Super Dry, plus international Czech lager brands, Pilsner Urquell and Kozel. The business has world-class brewing and production facilities in 8 markets – UK, NL, ITL, PL, CZ, SK, HU, RO. In most of these markets, we are the leading brewer with full portfolio of famous brands. Commercial operations in other parts of Europe, USA, Canada, LatAm, Africa and Asia are served through our global distribution network. With state-of-the-art facilities, some of the best brewers in the world, quality ingredients, and a culture based on innovation and collaboration, Asahi offers the best quality of beer to beer lovers worldwide. More information can be found at www.asahiinternational.com

Marketing Manager - Asahi Super Dry

Asahi Super Dry has experienced exceptional performance since 2018, becoming the fastest growing super premium beer brand in both the on and off trade and an established Top 10 Premium+ beer brand in the UK & IRE whilst being one of the most celebrated and influential beers globally.  

As the brand moves into the next phase of growth, we’re searching for an exceptional brand builder to continue the great work! Working with the Director of Brand Marketing, the Marketing Manager will be responsible for leading Asahi Super Dry in the UK  & IRE to achieve the big ambitions we have set. The successful candidate will be accountable for leading the annual brand planning process, exceptional execution of the plans and the tracking of brand performance; ensuring corrective action is taken as required.

We have big ambitions for Asahi Super Dry and are looking for someone with the drive, ambition and experience to take the brand to the next stage. 

Key accountabilities 

• Lead the development of annual brand planning. 
• Execute brilliantly and co-ordinate all partners (internal and external) cultivating effective working relationships helping to deliver standout executions, meeting strategic brand objectives
• Manage and optimise the marketing mix incl. key channels such as media, creative, partnerships & PR.
• Ensure that all activity and brand related components of the marketing business plan is managed against budgets 
• Lead the execution of Global Partnership platforms including Manchester City football club.
• Work closely with Sales and Trade Marketing teams to grow the performance of the brand across On & Off Trade channels that delivers a strong P&L. 
• End to end project management. Defining a range of projects and executing within clear guardrails.
• Review and adapt plans to meet commercial and brand performance targets.
• Monitor and analyse consumer trends and understand the impact on execution

Management / Leadership competencies required  

• Insight development:  Naturally observant, insightful and curious. Can articulate clear and compelling insights from complex info. Able to decide what matters or not.
• Foresight: Ability to see beyond today and, more often than not, correctly identify relevant consumer trends that translate to business opportunity. 
• Brand development skills: Understands how to build brands that deliver against business goals.
• Trade marketing / Sales:  An understanding of the on and off trade landscape and how purchase is achieved. 
• Commercial Management:  Comfortable working with financial KPIs. Understands the key levers driving brand profitability. Proven to manage budgets effectively.
• Cross functional engagement:  Can establish trust through building strong personal relationships and work integrity particularly with Brand Marketing – Local and Global.
• Business Acumen:  Having the commercial understanding of how the business makes money and operates.
• Stakeholder and Project Management:  Maintaining key relationships with external agency stakeholders and key internal partners delivering excellence in the management of projects

Experience required 

• Brand management experience in an international FMCG company and be able to demonstrate an understanding of best practice marketing principles and techniques.
• Proven experience of managing complex marketing projects through to successful completion. 
• Experience working in media and communications. 
• Global Brand Partnership experience with proven ability to execute in market.
• Understand how P&Ls operate and how money is made.
• Premium drinks and on Trade experience a preference. 

Key attributes of the successful person

• Strong leadership skills, adept at influencing senior stakeholders across the business and an ability to bring everyone on the journey. 
• Strong interpersonal skills to build positive relationships at all levels inside and outside the organisation.
• Strong communication skills. Ability to clearly and coherently deliver ideas that inspire.
• Ability to influence, persuade and negotiate effectively.
• A proactive initiator with a positive hands-on attitude, flexible and able to balance big company attitude with the resourcefulness required to achieve results in a small team.
• Demonstrate personal accountability in project delivery.
• Results driven, fits naturally within a strong performance culture.
• Ability to work in cross functional, multi skilled and multi-cultural environments.
• Stability of performance under pressure
• Naturally curious about real people insights, trends and culture.

What we offer:

• Private Medical Insurance
• 25 Days holiday, with the option to purchase 5 additional
• Life Assurance
• 28 Free cases of beer per year
• Private Pension

We are committed to nurturing a workplace where we celebrate and respect difference, and support everyone to be true to who they are! At Asahi Europe and International we believe you can SHINE AS YOU ARE - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs.  We want to support you to be courageous in your individuality and to know that whoever you are and whatever your circumstances, you can belong with us without having to conform. 

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