Job Description
We're seeking a highly motivated Senior Marketing Manager focused on B2B and Retail Partnerships to join our growing team. In this role, you will be instrumental in developing and executing a comprehensive B2B marketing strategy to drive brand awareness, qualified traffic, nurture file, and use 1:1 automated marketing to unlock demand. You will also build marketing plans for owned retail and wholesale channels with channel owner partners to achieve business objectives.
This full-time position reports to the VP of Marketing, BHI and Growth and is expected to work in a hybrid model, which currently includes Tuesday and Wednesday in-office.
What you’ll do:
B2B:
- Develop a comprehensive B2B marketing strategy aligned with business objectives
- Conduct market research to understand industry trends and target audience needs
- Write briefs to develop compelling content to attract and engage target customers
- Implement HubSpot as the central marketing automation platform
- Configure workflows, and lead nurturing campaigns, within HubSpot
- Utilize HubSpot analytics to track campaign performance and measure ROI
- Support launching a new website and customer interface and migrating customers to the new experience
- Develop and execute a strategic LinkedIn marketing plan
- Track and report on marketing performance using key metrics
Retail Partnerships
- Cultivate and manage strategic co-marketing partnerships with leading retailers including negotiating terms, developing co-marketing initiatives, and measuring the success of these partnerships
- Manage and collaborate with external vendors and agencies
- Support Balsam Hill owned retail stores with marketing strategy and planning
- Potential for engagement with Amazon/Marketplaces
- Provide marketing support for new launches including new retail stores and sustainability initiatives
People Management
- Regularly engage in discussions with direct reports covering performance and well-being
- Provide opportunities for ongoing feedback within team and demonstrate transparency
- Lead team, with support of our company norms, by providing guidance on career development, fostering diversity and inclusion, identifying training needs, and promoting our values
What you bring to the table:
- 8+ years Marketing experience with at least 5 years of experience in B2B marketing
- Bachelor’s degree in business, marketing, finance, or related field; post-graduate in business (MBA) is preferred
- Strong understanding of marketing automation platforms, preferably HubSpot
- Experience with LinkedIn marketing and social media advertising
- Excellent communication, collaboration, and project management skill
- Data-driven approach to marketing with a strong analytical mindset
- Ability to work independently and manage multiple priorities in a fast-paced environment.
- Entrepreneurial, growth mindset with an appreciation for what has worked and a curiosity to test new ideas
- Exceptional written and verbal communication skills
About Us: Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, and the Philippines.
The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.
- Check out our flagship brand, Balsam Hill: www.balsamhill.com
- Balsam Brands in Forbes: https://bit.ly/balsambrandsforbes2023
- Balsam Brands on LinkedIn: http://www.linkedin.com/company/balsam-brands/
- Glassdoor: https://bit.ly/balsambrands-glassdoor
At Balsam Brands, we strive to offer a competitive compensation and benefits package. For permanent, full-time team members, our current package includes:
- Competitive compensation, including a cash-based incentive plan; salary is reviewed yearly and may be adjusted as part of the normal compensation review process
- Comprehensive Medical, Dental, and Vision coverage, with 100% of monthly premiums covered for team members, and 85%+ employer-paid premiums for other coverage tiers that include dependents
- Up to $2,000 annual funding toward HSA accounts
- Medical, transit, dependent care FSA
- Infertility coverage offered on all medical plans
- Generous parental leave program and flexible return options
- Company-paid life and AD&D insurance
- Company-paid short and long-term disability insurance
- 401(k) with dollar-for-dollar company match up to $4,000 per calendar year
- Employee Assistance Program (EAP) and other mental health and wellness perks
- Paid holidays, annual shutdown week, PTO, and volunteer time-off (VTO) packages
- Paid 5-week sabbatical leave after 10 years of employment
- Annual continuous learning benefit up to $1,000 per person, per fiscal year
- Up to $300 flexible reimbursement to support setup of new team member's work-from-home environment
- Generous team member merchandise discount
- Valuable extras: identity theft protection, subsidized parking, monthly wellness, pet insurance, accident & critical illness insurance
The base pay range for this position is: $150,000-$166,000. Where an individual falls within that range will vary based on several factors including geographic location and may vary depending on candidate qualifications and experience, applicable skills, and other job-related factors. We benchmark our pay ranges against current external data sources and regularly review compensation for our team members. Balsam Brands is committed to providing our team members with an internally fair, externally competitive, and fiscally prudent total compensation package administered in a simple and consistent manner.
At Balsam Brands, we strive to build a diverse, equitable, and inclusive team to fulfill our purpose to create joy together. Balsam Brands is proud to be an equal opportunity employer. We encourage people from all backgrounds, ages, abilities, and experiences to apply. We do not discriminate on the basis of race, ethnicity, religion, national origin, citizenship, marital or family status, disability, sexual orientation, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodations to participate in the job application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
#LI-Hybrid
Additional Information
All your information will be kept confidential according to EEO guidelines.
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