About BBC Maestro 

BBC Maestro is a service provided by Maestro Media in partnership with BBC Studios, on a mission to revolutionise the way we fuel our creative dreams and ambitions. 

We are an educational service crafted to give our learners the techniques, tools, confidence and inspiration to ignite their passion and develop fundamental skills in different aspirational subjects. Some of the most experienced creators in the world teach our courses in simple steps. 

Following a successful launch we are developing better product experiences that strengthen learning outcomes for our users and are developing new market strategies to grow and diversify our audience base. 

About the role 

Reporting to a Performance Marketing Lead you will activate the campaign strategy for BBC Maestro Paid Media activity.  

You will work across our marketing and strategy teams to develop creatively on point and commercially successful paid media campaigns and will help optimise our strategies through testing and detailed analysis, to help broaden our market reach and improve our understanding of our audiences. 

Responsibilities 

• Support the Performance Marketing Lead in the creation of paid search and paid social campaigns. 

• Manage campaigns within the pre-agreed budget and ROI / CPA targets. 
• Analyse and use conversion tracking data to optimise and develop campaigns. 
• Provide ongoing optimisations of paid media activity, including budget optimisation, audience testing, asset optimisation, keyword research and copy optimisation among other elements. 
• Create compelling ads, considering tone and brand, in collaboration with our creative and marketing team. 
• Share performance insights to our product and technology teams, where appropriate, to help ensure our website and platform are optimised for conversation. 
• Share market trends and seasonality fluctuations and apply learnings to the campaign(s)  
• Apply understanding of audience segmentation to campaign developments and optimisations   
• Support A/B tests to better understand our audiences and what creative helps convert. 
• Ensure day-to-day operations are aligned with campaign strategies and commercial goals. 

Requirements

• 1-3 years paid search and paid social experience, with D2C brands
• Strong analytical skills and strong proficiency with Excel. You can produce detailed reports and manage a marketing dashboard to track key metrics. 
• Experience includes use of Google Ads, Microsoft Ads, Ads Manager, & GA4. MixPanel experience is a plus. 
• Comfortable in developing, executing and running multiple campaigns simultaneously. 
• Experience in working with budgets of £100k+ per month. 
• Demonstrate a high level of attention to detail, to manage risks with spend and ad copy. You have a natural curiosity to want to dig into data to identify opportunities. 
• Have an understanding of how to format effective media assets and work collaboratively with creatives to deliver successful media activities. 

• Demonstrate both creative and critical thinking across a breadth of marketing challenges, leaning into data analytics and market insights to validate your approach. 
• Enjoy working in a start-up environment setup. You can handle the pace and ambiguity and are able to prioritise your workload accordingly while knowing when to ask for help. 
• Experimental and enjoy testing new marketing tools and techniques. 
• Adaptable in your approach. You validate your decisions and adjust with new insights.  
• Up to date with latest industry and marketing trends. You enjoy pushing the traditional boundaries of creative excellence to challenge the status quo. 

Benefits

Salary range: £30,000-£40,000.

We also have 25 days holiday, plus public holidays and private medical cover.

Please note that we cannot proceed applications from overseas candidates neither do we have the facility to sponsor visas for work in the UK. Applications from candidates requiring visa sponsorship will be immediately rejected on this basis.

You will be expected to work from our lovely canal facing Kings Cross office 2-3 days per week. We are dog friendly.

How we work

We will provide a supportive and flexible working environment for the right candidate and set them up to succeed. You’ll have regular 121s with your manager and the opportunity to develop close relationships with leaders across the business.

We’re an early-stage company and are building out our personal development programmes; we are careful to listen to the needs of our team and provide personal goals and objectives to support and challenge you in achieving your personal aspirations.

We encourage our team to engage in communities of practice and support your attendance of such events.

We ❤️ Diversity

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation or age.

We positively encourage applications from underrepresented groups.

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