Company Description
Vanongo is an AI-powered last-mile logistics platform that enables transparent and precise delivery for merchants and fleets for sales increase. Focus on the post-checkout part of the journey provides upsell capabilities during the delivery.
Vanongo brings consumer-centric tech to the world of urban last-mile delivery.
We focus on: enabling transparent and precise delivery for merchants and fleets for sales increase making post-checkout part of the journey and enabling upsell capabilities during the delivery.
Job Description
We are looking for a dynamic and experienced B2B Marketing Manager to join our team, focusing on Business-to-Business (B2B) SAAS promotion and playing a crucial role in building effective sales funnels.
As the B2B Marketing Manager, your primary responsibility will be to develop and implement comprehensive marketing strategies targeting the B2B sector. Your objective is to position Vanongo as a leader in last-mile logistics solutions, driving awareness, engagement, and fostering business growth.
Key Responsibilities:
Campaign Management:
- Plan and execute targeted B2B marketing campaigns, generating leads and guiding prospects through the sales funnel.
- Utilize various channels such as email marketing, social media, webinars, and events to connect with potential clients.
Sales Enablement:
- Collaborate closely with the sales team to create sales collateral, presentations, and tools supporting their efforts in acquiring new B2B clients.
- Provide training and resources, ensuring the sales team is equipped with the knowledge to effectively sell our solutions.
Team Collaboration:
- Work collaboratively with internal teams including sales, product development, and customer success for a cohesive approach.
- Provide leadership and guidance to the marketing team, fostering a collaborative and high-performing culture.
Brand Development:
- Enhance brand positioning and messaging targeted at B2B audiences.
- Develop and maintain a consistent brand identity across all marketing channels.
- Develop compelling content and collateral tailored specifically for B2B stakeholders.
- Represent the company at industry events and conferences to establish a robust industry presence.
Content Creation:
- Develop impactful B2B content such as whitepapers, case studies, blog posts, and presentations showcasing the value of our last-mile logistics platform.
- Collaborate with the content team to ensure consistent messaging across all channels.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience (3+ years) in B2B marketing, with a focus on technology or logistics, including expertise in B2B SAAS promotion.
- Understanding of the last-mile logistics industry and market dynamics is advantageous.
- Demonstrated ability to develop and execute successful B2B marketing strategies.
- Strong leadership skills, motivating and guiding marketing teams.
- Proficiency in marketing automation tools and analytics.
- Strategic thinker with a results-oriented mindset.
- Excellent written and verbal communication skills.
- Advanced proficiency in English, both written and spoken; knowledge of German is a plus.
- Ability to work autonomously with minimal supervision.
Additional Information
In return, we offer:
- Competitive compensation and B2B contract
- A chance to shape the product as we actively develop.
- An open and transparent work environment that utilizes OKRs methodology.
- Autonomy to achieve common goals without micromanagement.
- Opportunities for personal and professional development.
- A dynamic and diverse team with unique backgrounds and interests!
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