Line of Service

Industry/Sector

Specialism

Management Level

Job Description & Summary

Responsible for planning and managing 360 degree marketing campaigns for the regional market. The Senior Associate will be the lead for all digital marketing efforts and handle all marketing performance reporting. The candidate should have a strong digital marketing background and acumen in end-to-end performance driven marketing. 

Reports to: Head of Marketing Middle East

Contract duration: 9 - 10 months

Responsibilities: 

• Develop and implement a cohesive digital marketing plan to increase brand awareness and lead generation

• Oversee the management of all digital channels (including updates to websites, blogs, social media-organic and ads)

• Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns

• Design, build, and maintain our social media presence across all digital channels

• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimise spend and performance based on the budget

• Brainstorm new and creative growth strategies through digital marketing

• Plan, execute, and measure experiments and conversion tests

• Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

• Lead relationships with agencies and other vendor partners

• Evaluate emerging technologies that can be implemented 

• Manage events (event registrations, rosters, collateral, execution, on day management)

Requirements: 

• A postgraduate degree or equivalent in marketing

• Bilingual candidates preferred

• 5+ years of experience in a 360 degree marketing role with an organisation or agency. Extensive digital marketing experience preferred.

• Proficient in end-to-end campaign management and brand activations

• Independently managed, or through agencies, handled the digital marketing channels for the organisation including, but not limited to website, SEO, Google PPC, popular social media channels, social advertising, email marketing platforms and others

• Experience in Salesforce Marketing Cloud,CRM or other equivalent preferred

• Strong interpersonal skills

• Experience in Ai tools such as ChatGPT and others

• Strong reporting and analytical skills

• Familiar with Microsoft PowerBi

Education (if blank, degree and/or field of study not specified)

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements

Available for Work Visa Sponsorship?

Government Clearance Required?

Job Posting End Date