Department:     Membership & Marketing

Team:                 Membership

Location:            London

Position type:   Contract until December 2024 (Inside IR35), with possibility of extension

Reporting to:     Senior Membership Engagement Manager

About the GSMA

The GSMA, www.gsma.com, is a global trade body that unifies the mobile ecosystem and adjacent industries to discover, develop and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators, organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its Members across three broad pillars: Industry Services and Solutions, Connectivity for Good, and Outreach:

Industry Services and Solutions underpins the technology and interoperability that make mobile work. Via our projects, working groups, data, research and promotional activities we facilitate the industry’s focus on areas such as 5G, Mobile IoT and fraud and security.

Connectivity for Good engages Members, governments and civil society, to advance positive policy and spectrum outcomes, facilitate digital innovation to reduce inequalities in our world, and tackle today’s biggest societal challenges such as digital inclusion, climate change and sustainability.

Outreach provides the world’s largest platform to convene the mobile ecosystem including the annual Mobile World Congress events in Barcelona, www.mwcbarcelona.com, Kigali, Las Vegas and Shanghai, and smaller M360 events series www.mobile360series.com.

Our three organisational values shape how we work and interact inside and outside our global organisation: Passionately driven We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact; Insightful leaders We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance; Stronger together We support each other so the industry, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help each other.

About GSMA Membership

There are four main GSMA membership categories. Membership is offered on a company basis against certain published criteria and a tiered fee structure:

1.       Operator Membership – around 650 mobile operators globally are members of the GSMA

2.       Rapporteur Membership – for Mobile Virtual Network Operators

3.       Industry Members – for mobile industry suppliers and partners

4.       Sector Members – for some specific industries, e.g. Fintech and Manufacturing, that have a particular interest in and opportunity arising from the benefits that mobile connectivity can facilitate

About GSMA Membership (cont.)

GSMA Membership helps companies grow and by addressing common ICT challenges. Members also benefit from enhanced connections and more informed strategic decision-making via the exclusive information, insights, knowledge, access and industry voice that the GSMA’s unique position at the heart of the global mobile industry can enable. Members can Network, Partner, Learn and Create to contain complexity, reduce fragmentation and enable all stakeholders and society to benefit from sustainable, end to end ICT solutions. The role of the GSMA Membership function is to acquire, manage and retain all Member types.

What the hiring manager says

“This is an exciting opportunity for an experienced Account Manager to work with recently acquired Members and a supportive team in order to successfully onboard them to Membership, and to proactively work in close partnership them ongoing in order to encourage, facilitate and support their utilisation of the many benefits of GSMA Membership.”

Maria Smith, Senior Membership Engagement Manager

About the Role

The Senior Membership Account Manager is responsible for systematically and proactively engaging with new and existing Members to ensure that they are fully aware of and benefit from GSMA Membership:

1.  Account Management: You are the day-to-day interface between GSMA and Members, ensuring that they derive the maximum possible benefit from membership via a curated portfolio of engagement.

2.  GSMA meetings and related agendas: Informing Members about upcoming GSMA meetings, proactively suggesting attendance, helping them to book, following up after meetings; canvassing members regarding the topics that they would like to be covered (subject to the GSMA’s anti-trust policy).

3.    Sharing research content: Proactively sharing GSMA research with Members who are entitled to it and soliciting related feedback.

4.  Highlighting training content: Methodically checking that Members are taking advantage of GSMA training content for themselves and their teams and proactively suggesting training opportunities to them.

5.  GSMA Member Gateway portal: Onboarding and customer care relating to the GSMA Member-only website including fielding any registration questions, monitoring usage and suggesting access for additional Member representatives.

6.  Access to GSMA subject matter experts: Facilitating Member access to GSMA subject matter experts including proactively suggesting suitable contact to Members, booking related calls and reporting as to take up.

7.  Communication Opportunities: Helping members to take advantage of the communication opportunities that are provided such as the ability to post their press releases and content at gsma.com, the use of the GSMA Member logo and certain participation at GSMA MWC events

8.  GSMA industry awards: Informing Members about GSMA awards categories that are relevant to them, sharing related deadlines, entry requirements and monitoring take up.

9.  Speaking Opportunities at GSMA events: Sharing details and deadlines about calls for entry regarding speaking at the GSMA’s various industry events.

10. Activity calendar: Compiling an overall annual activity calendar for new and existing members, and sharing with them electronically and in person, usually via conference calls.

In order to deliver effectively you will work closely and collaboratively with various other GSMA departments and teams. A bespoke Membership plan will need to be created for each Member and regular contact with Members maintained.

About You

• You are an accomplished Account Manager with a proven track record of delivering exemplary B2B, customer-led service on an account-by-account basis. You are an excellent communicator and have high emotional intelligence.

• You are happy, willing and able to be hands on and are good at prioritising. Experience of the ICT and mobile industry would be a benefit but is not essential.

Contract type

Worker type

What We Offer

Working at the GSMA offers you unparalleled access to the mobile industry. We offer a chance to truly shape the direction of mobile, whatever your role. By joining the GSMA, you will be exposed to a fast-paced rapidly evolving environment, working on global solutions, genuinely fascinating and industry-changing projects and a stimulating and dynamic environment designed to enable you to flourish.

In addition to architect-designed offices and competitive compensation, our benefits include fantastic learning & development opportunities, generous holiday allowances, four additional days off for professional development and many others.

To learn more about the GSMA, visit our career site, our LinkedIn page and our Twitter page.

Being You at the GSMA

We are one of the most diverse companies you will ever come across, we care deeply about equality and inclusivity and aspire to be the best at it. Your well-being and work/life balance is important so if you prefer to work flexi-time or a day from home, just ask. We’re keen to ensure everyone is equal, represented and connected so we particularly encourage applications from all demographics. The success of the GSMA year on year will continue to be contributed by people from all walks of life.

GSMA Values

Our values not only drive our culture – they shape how we work and interact inside and outside our global organisation.

Passionately driven

We approach everything we do with unparalleled capability, tenacity and commitment, knowing that the challenging scale, pace and complexity of our work is what leads to its world-changing impact.

Insightful leaders

We continually develop and engage our expertise, insight and creativity so that we’re always ready to respond to the changing landscape with authority, agility and nuance.

Stronger together

We lean on each other so the industry can lean on us, embracing our diversity by actively seeking out perspectives and skill sets beyond our own, fuelling each other’s successes and constantly asking how we can help.

Underpinning our values is our collective mindset to show up purposefully as good human beings every day, in every situation. When we’re at our best – we are collaborative, considerate and compassionate to others, and we create a safe space for one another to thrive, assuming positive intent in our colleagues. And if we aren’t at our best and the pressure is on – we feel free to be ourselves but still remain curious, lean into the tough stuff and we are always respectful to others and accountable for the part we play.

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