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Sales Account Manager GM ME at Barry Callebaut
Dubai, United Arab Emirates


Job Descrption

About The Role

The role of Sales Manager Gourmet is to contribute to achieve the commercial targets for the ME by translating the market commercial strategy to annual operational plans. This role ensures effective sales of the company's products through managing distributor networks as well as through direct key account management. Specifically, the role is responsible to ensure effective market coverage through distributor workforce, effective market activation and promotion of products and implementation of sales tactics in order to achieve the commercial objectives.

 

Key Responsibilities Include

  • Develop and execute operational sales plans to achieve sales volume, profitability and other commercial targets in assigned areas, based on understanding and translating the overall business unit and market strategy; this includes devising specific segment plans as needed
  • Develop new business in the Gourmet market segments (such as pastry, confectionary, bakery etc.), through a direct approach to key accounts or joint efforts with distributors
  • Ensure sufficient market coverage to harness business opportunities; highlight gaps in coverage to sales management, along with proposals to address the same
  • Manage distributor relationships in the assigned area to maximize sales volume, profitability and other commercial targets including distributor relationship management with frequent and regular engagement; collaborative account and market coverage planning including joint market/customer visits; support to brand and product training, events and demonstrations for existing new product launches; support to implement and manage sales and marketing tools including end-user database management;  coach and develop distributor sales force for maximizing impact in the field
  • Constantly analyse & manage product portfolio with the goal to optimise volume and profitability including through introducing new products, managing phase-outs, implementing pricing and sales promotions
  • Constantly collect and analyse market intelligence and highlight to sales management; Provide strategic inputs on volume, profitability, pricing strategy, and channel & competitor, customer strategy to internal stakeholders
  • In collaboration with relevant functions such as marketing, develop and implement trade marketing, local partnerships (such as chef networks, influencers, ambassadors), promotional programs, and other activation and engagement activities towards achieving commercial targets
  • Exercise control over trade spending and promotional programs to meet targets
  • Exercise budgetary control as assigned and provide regular reporting to management

 

Scope:

  • UAE, Cyprus, Bahrain, Cyprus, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia

 

About You

  • Bachelor degree
  • 5+ year proven sales experience in relevant industry: food industry/ FMCG is preferred
  • Fluent in English, Arabic or French highly appreciated
  • Experience in managing sales through distributors, preferably in the B2B food ingredients industry
  • Brand / Trade / Customer Marketing experience
  • IT Skills MS Office (Excel, Word, PowerPoint), Salesforce and Google Suite
  • Proficiency in business English and native language

 


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BARRY CALLEBAUT
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