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Marketing Director UK&I (Maternity Cover) at Barry Callebaut
Banbury, United Kingdom
Job Descrption
Marketing Director defines Barry Callebaut marketing strategy for food manufacturers in the UK&I and leads its execution to achieve the UK&I Gameplan and commercial objectives. Together with your team, you partner with the commercial, R&D and Academy departments in order to create a commercial engine, delivering impact for our company and our customers
Key Responsibilities
- Shape and execute wining portfolio and innovation strategy, including regional innovation funnel
- Shape and execute impactful segment plans
- Shape differentiating customer journey to address the needs of all customers in the region across market segments
- Create and deploy communication channel strategy to deliver commercial objectives
- Ensure that commercial strategy and marketing plans are fueled by powerful consumer and customer insights
- Build a high performing regional marketing team
- Liaise with cross functional teams across the organization to ensure that marketing strategy and activities are aligned with commercial priorities
About you
- Masters in Economics/Business/Food Engineering
- 10y+ of experience in Brand/Category Marketing/NPD in B2C
- Experience in developing marketing mixes for innovations and bring innovations to market is a must
- English (full proficiency). Any other European language is a plus.
- Creating & implementing mid and long term business growth strategies based on market insight
- Working with creative partners to develop appealing and differentiating brand assets
- Innovation development, management, launch & activation
- Communication channel strategies, ‘digital first’ customer journey
- Deep understanding of key challenges of B2C companies, private label producers as well as retailers
- Experience of working in a multi-cultural international environment
- Brand and portfolio architecture
- Translating market and consumer insights into appealing concepts and actionable plans
- Analytical skills
- Digital Marketing
- Communication skills
- Creativity and passion for food
- Strong business acumen
Please note, this role is for Maternity Cover and would be approximately a 18 month fixed term contract.
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