INNOVATION IS IMAGINING WHAT NO ONE ELSE CAN

SHARE YOUR PASSION FOR EXCELLENCE

Everything starts with passion at the BMW Group. It turns a profession into a vocation.  It drives us to keep reinventing mobility and to bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued.  It is only when expertise, highly professional processes and enjoyment of work are united that we can shape the future together.  Whatever your heart’s desire – in the BMW Group, you will find a wide range of departments and disciplines across the world where you can share your professional passion with us.

The Brand Communications and Partnerships Manager will manage and run national brand experience events and activate partnerships with ambassadors in line with the global BMW Motorrad strategy.

What awaits you?

Events Management:

• Plan, organize, and execute a variety of events such as product launches, brand activations, corporate conferences, and promotional campaigns.
• Develop event strategies and budgets, ensuring adherence to timelines and financial targets.
• Coordinate with cross-functional teams, internal stakeholders, vendors, and agencies to ensure smooth event execution.
• Manage event logistics, including venue selection, vendor negotiation, travel arrangements, and on-site coordination.
• Oversee event marketing and promotion efforts to generate event awareness and drive attendance.
• Evaluate event success using key performance indicators and metrics, and provide post-event reports and analysis.

Brand Partnerships:

• Identify and initiate partnerships with relevant brands, organizations, influencers, and industry stakeholders to enhance our brand presence.
• Negotiate partnership agreements, including sponsorship opportunities, collaborations, and co-marketing initiatives.
• Develop and manage strong relationships with partner organizations to create mutually beneficial brand experiences.
• Work closely with the marketing team to develop and execute integrated campaigns that leverage brand partnerships.
• Monitor and evaluate the effectiveness of brand partnerships, providing regular performance reports and insights.

Media Relations:

• Manage PR agency to deliver priorities including:
• Main contact for media inquiries and maintain strong relationships with journalists, reporters, and media outlets.
• Develop and distribute press releases, media kits, and other materials to secure positive media coverage for the company and its events/partnerships.
• Coordinate media interviews, press conferences, and media attendance at key events, ensuring media engagement and coverage.
• Monitor media coverage and industry trends to identify opportunities for media relations and brand exposure.
• Help manage crisis communications and reputation

What should you bring along?

• Motorcycle Manufacturer, Agency or event experience is essential.
• Knowledge of the motorcycle industry, media, events and customer journey are essential. To have a passion towards BMW Motorrad, be comfortable and confident when engaging with customers and prospects. 
• This role will involve weekend work and being away from home.
• Personable skills are key as engagements and relationship building between Media, VIPs and other brands.
• Understanding of the communication channels and media and advertising agencies beneficial.

As a part of the BMW Group, a career with BMW (UK) Ltd can offer long term opportunities for growth and development locally, nationally and internationally. The BMW Group invests in its employees and boasts a positive and supportive culture and flexible working environment. We are based in prestigious offices in Farnborough that provide a great place to work with good people and exciting, engaging and industry leading brands.

At BMW Group, we are committed to offering our employees the right balance between work and personal life. We pride ourselves on being a flexible employer and for most roles, it could be possible to agree flexible hours, job share, compressed hours or part-time working hours and so please discuss your individual requirements as part of the application process so we can try to agree a suitable arrangement. [For this role, we also support a hybrid model which combines remote and office working.] #LI-Hybrid

All applications should include an up-to-date CV.

Successful candidates will be required to complete background screening checks and the offer of employment will be subject to results which we consider are satisfactory.   Checks will include references, right to work, IT system Compliance Integrity Check (COIN), CV and relevant qualifications.  Checks may also include criminal records, adverse financial (credit), directorships, address, internet research and/or driving licence. If you have any queries on any of these checks, please discuss with us and we will be happy to go through with you in more detail.

Closing Date: 17th April 2024

We are proud to be a part of the Disability Confident scheme. The scheme supports employers to make the most of the talents disabled people can bring to the workplace.

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